Validate Your Offer Fast

THE BRUTAL LITTLE SECRET REAL MARKETERS USE

I didn't launch a store or

write PDF:s.

I ran ads for 10 days to see if anyone would buy.

Most offers fail. That's reality.

You could waste 6 months building a product that flops… or spend $19 to kill 9 bad ideas in 10 days and uncover the one that clicks (spoiler: most don’t).

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★★★★★ Early tester ratings 4.8/5 | Instant access

Reality Check:

This isn't Dropshipping, Crypto, or 'TikTok Fame'

It’s something nobody wants to admit is the only thing that matters.

And the truth will piss you off before it sets you free:

Most offers fail.

Look… I need you to lock in for the next few minutes.

Seriously. This isn’t guru hype or another “aligned offer” fairy tale.

I’m showing you the system real hardcore marketers (the ones haunting Whop and obscure Telegram groups) use to quietly sift through the mud of ideas and scale the winning 3, 5, or 10% to the moon.

No months of posting content.
No branding exercises.
No “just build an audience first” nonsense.
No pretending you (or ChatGPT) know what people want.

And for God's sake:

No falling in love with your own ideas before buyer validation.

Why 'speed-failing' is the #1 online hustle skill you should do right now

The truth is, the key to finding a killer offer isn’t about finding the "right" business model.

They all work.

It’s about testing your ideas and positioning against real buyers, as fast as possible until something clicks.

Then you double down and build that business.

You don't launch a brand.

You don't find a supplier.

You don't build a store.

You don't write PDF:s with AI or barely do any research.

Nothing.

Not before you have 'speed failed' your way to a winning offer and positioning.

Speed is at the heart of everything we teach because speed is at the heart of everything that works.

Why?

Because speed is the only way to fail fast enough to find what sticks.

You cannot know what buyers really want.

You cannot know what package they want it in.

No one can.

The fastest, most cunning move is to find that out before building anything.

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"After running ad campaigns for platforms like Kajabi and Fiverr

I realized most people new to online business waste months, even years, building offers without validating buyer intent. In ad masterminds and affiliate discords, everyone knows the truth: winners are found by testing, not guessing."

Julius Lavonen

Founder

🚀10 Days To Failure

Real buyer proof before you build is your only edge in the AI age:

Follow Short Daily Looms

Speed-fail your way forward from Day One. Each day, you’ll get 10–15 minute follow-along Looms that make you do the thing, not just watch. With about two focused hours per day, you’ll launch real ‘painted door’ pages, wire in tracking, and push traffic live. By Day 10, you won’t just know theory — you’ll have speed-failed your first set of offers and moved 10 days closer to your first money-maker.

Plug Your Offer Into Proven Pages

Launch a speed-fail page in minutes with our prebuilt Systeme.io template. Drop in your offer, hit publish, and watch real buyers react. Meta Pixel tracks every click, Microsoft Clarity records every scroll and hesitation, and Cookiebot makes sure it all works in GDPR countries. By Day 1, you’ll already be getting the raw signals that show which offers die — and which might actually live.

Use Ad Templates Built to Convert

Master quick creatives in Canva and steal the angles that actually pull buyers. We’ll show you the exact ad-spying tools and playbook the pros use to find creatives that drive clicks with buying intent. You’ll get plug-and-play templates and a step-by-step walkthrough for copying high-converting ads in your niche fast — then dropping your offer into the framework and firing traffic. The goal: pull only the right people through to your painted-door page, so you learn fast which offers die and which deserve to scale.

The Offer Conversion Compass

The Offer Conversion Compass is the heart of the 10 Days to Failure system. As you run your cycle, you’ll plug in hard data from your ads, landing pages, and Clarity recordings. The Compass tells you in black and white: green light, sharpen, or scrap. Forget what ChatGPT, friends, or gurus say. That’s noise. Only real buyer behavior counts — and the Compass makes sure you face it. Yes, it can be brutal. But in a crowded market, the only edge that matters is speed-failing until you hit a converting offer. The Compass gives you that edge.

$19

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Join The Challenge NOW

"The number one reason businesses fail is because they build stuff nobody wants"

Alex Hormozi,

$100M Offers

Why all 1M+ products and offers secretly use this method

Building what buyers already want (vs hoping they’ll want what you built)
Proving ideas in 10 days (vs waiting 6–12 months for organic traction and, statistically speaking, probably fail)
Letting real buyers vote with wallets (vs trusting likes, comments, or AI prompts)
Cheap $150 ad cycles (vs thousands lost on time, tools, and dead content)

If you are still second guessing...you're not already winning

What is this method called?

"Painted Door Validation" or "Trap Door Validation". It’s a live page with a fake “buy” button. When people click, you track those clicks as proof of real interest, without needing a finished product. You can also collect leads at the same time, so even the tests help build your audience. 10 Days To Failure makes this advanced way of measuring buyer demand super simple, so you can focus on sharpening your offer and finding the real value you bring to the market.

I hate tech. Will I be able to set this up?

Yes. Every step is a 10–15 minute follow-along video. No coding, no complex dashboards. If you can copy/paste, you can launch your first test cycle tonight.

Do I need to buy other tools?

Yes, you’ll need a few basics to run this system: a small monthly ad budget, a Systeme.io account ($17), a domain (about $15), and Cookiebot (free for most users). But don’t go signing up for anything yet. The 10-day challenge walks you through exactly what to get, when to get it, and how to set it up step by step. These are the minimum pieces required to run a real test — and without them, you won’t see the buyer signals that turn ideas into proof.

How much ad spend do I need?

Most people run their first cycle with $150 in Facebook ads. That’s enough to drive meaningful traffic and see if an offer has potential before you waste months on content.

What if I don’t get results?

That’s part of the process. If the Offer Conversion Compass shows your offer isn’t pulling, you’ve just saved months (and thousands) by finding out now. That’s a win. Every “no” gets you closer to the offer that clicks.

Won't people take my ideas?

Not a chance. The online market is massive — tens of thousands of offers launch every day. Nobody is hunting down your tiny test page. In fact, until you’ve already found something that works and start scaling, you’re basically invisible. And by the time someone did notice, you’d already be miles ahead — with data, buyer signals, and a working funnel. That’s the real edge. The 10 Days to Failure challenge is built on this reality: ideas aren’t scarce, execution is. Protecting an untested idea wastes months. Speed-failing gets you to profit before anyone even knows what you’re running.

What’s the refund policy?

We want you to succeed, and we're invested in making sure this delivers. If you go through the first cycle and feel 10 Days To Failure didn’t live up to its promise, email us and we'll refund your payment in full and send you a free gift to compensate for your disappointment.

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Waiting Will Get You Nowhere